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FAQ

Frequently Asked Questions

Services, pricing, timelines, ad spend, automation, and policies. If it is not here, ask and we will answer straight.

Straight Answers

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Most questions are answered below. If yours is not, we will handle it, but we are not doing long email chains.

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General Questions

We build conversion-focused websites and lead systems that capture demand, qualify it, route it, and track outcomes. The goal is simple: more leads, better leads, and a pipeline you can measure.

Service businesses where qualified leads matter. Trades, legal, financial, healthcare, home services, and appointment-driven businesses. If you are unsure which engine fits, book a short call and we will point you to the right path.

No. We accept up to three new builds per month. That keeps quality high and communication tight.

We are based in Michigan and serve clients across the United States. Core hours are Monday through Friday, 9 AM to 6 PM Eastern Time.

Most builds use WordPress because it is flexible, fast when optimized, and easy to maintain. If your project needs a different stack, we will tell you up front and recommend the right path.

Yes. Mobile-first layout, performance basics, and clean structure are standard. A site that loads slowly is a conversion killer, so speed is part of the build.

We can help refine messaging and page structure. If you need full copywriting, photo, or brand work, that is available as an add-on depending on scope.

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Growth Engine

Growth Engine is a full lead pipeline: landing flow, tracking, lead capture, validation, routing, follow-up automation, and reporting. It is designed to scale lead volume with accountability.

Growth Engine starts at $7,500 for the build fee with monthly care ranging from $500 to $1,500 depending on optimization needs. See the pricing page for current packages, then book a call for a direct recommendation based on your numbers.

Typical builds take 8 to 12 weeks. Timelines depend on content delivery, service area complexity, integrations, and approvals.

Paid traffic creates measurable demand quickly. Growth Engine is built around tracking and conversion, which means we can see what works, cut waste, and scale winners. No funded traffic means no predictable lead volume.

A qualified lead matches your target customer, has real intent, and can be contacted. We define qualification during onboarding, then route hot leads fast and nurture warm leads with follow-up.

Yes. We commonly integrate forms, booking, email, and CRMs so leads are captured, tagged, and routed automatically. If your stack is unusual, we will confirm feasibility before kickoff.

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Booking Engine

Booking Engine is for appointment-driven businesses. It combines a strong website with a booking flow that reduces friction, improves show-ups, and reduces scheduling back-and-forth.

Booking Engine is $4,000 for the build fee plus $199 per month for ongoing care. See the pricing page for current packages, then book a call if you need a fast recommendation.

Most builds complete in 4 to 8 weeks. Timeline depends on integrations, content, and approvals.

Clients get confirmation and scheduled reminders by email and text. Timing and messaging are configured during onboarding and can be adjusted.

Yes. Deposits, intake forms, and service-specific questions can be added depending on the booking platform and your requirements.

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Strategy and Topics

Most businesses do not have a traffic problem. They have a capture, conversion, and follow-up problem. We tighten the system so more visits turn into booked work.

Clicks, calls, forms, chats, and bookings tied back to lead sources. Dashboards focus on conversion, cost, and lead quality so decisions are obvious.

Enrichment fills missing details. Scoring ranks leads based on fit and intent. Hot leads route to sales quickly. Warm leads enter nurture. Cold leads are filtered out to reduce wasted time.

Yes. Clean site architecture, metadata, internal linking, indexing controls, and performance are part of the build. For deeper SEO campaigns, we offer structured expansions and ongoing optimization.

Sometimes. If the current site is salvageable, we can improve performance, messaging, tracking, and conversion. If it is a mess, rebuilding is faster and cheaper than patching forever.

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Policies and Payments

Kickoff requires the first payment (50%). The remaining payment follows one month later. Monthly plans run on autopay and are month-to-month. Service ends at the end of the current billing cycle after cancellation.

Refunds, if offered, depend on the signed agreement and the stage of work. Third-party services and ad spend are nonrefundable once purchased or initiated.

Hosting, domains, ad platforms, plugins, and enrichment tools may have separate costs. We confirm what is required before kickoff so there are no surprises.

If payments fail, we pause work and services until the balance is resolved. If service is suspended long-term, we provide a final backup of site files per the agreement terms.

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